Media planning and buying involves strategy, negotiation and placement of ads.
The five steps of the media buying and planning we focus are :
1. Identify target audiences through comprehensive market research.
2. Understand your audiences’ interests.
3. Find your audiences when they are most receptive to your messages.
4. Deliver creative that motivates them to take action.
5. Test and retest your ad placements and creative to uncover what’s working and what’s not. Refine and improve.